The past few years have been tough for most companies. Employees become more independent, wanting to work remotely and as freelancers. Gen Z started to dictate their rules in the workplace, changing the things that used to be normal. Remote work is becoming a preferable choice for both organisations and employees, restrictions and digitalisation – all these points made the last year almost impossible to work on.
However, things seem to stabilise, and organisations that survived now have to adapt their processes to new realities. Even though this time was hard for everyone, things that have appeared during the last few years can benefit both businesses and employees if used wisely and timely. We created this article to help you explore some most vital trends in hiring and recruitment that you can consider adding to your process in 2023. This will help you stay relevant and attract the best candidates for a company’s success.
Positive & Honest Experience
The times when a company’s culture and mood were the second factors have gone, so companies now need to create positive and honest candidate impressions. It matters in our personal lives and dramatically affects our professional lives. Candidates no longer finish the interviews being interested in “Do they like me?”.
Now they also think, “Do I like this company?” Therefore, organisations must prepare for candidates to interview them. Being honest also helps companies to attract candidates, since years ago, HRs were not even able to answer the question about salary. Being honest and providing the best first impression is the recruiter’s responsibility now. Yet, to make sure HR will be able to describe the company positively and honestly, companies need to offer all these benefits.
Here are some tips to consider if you want to attract the best talent:
- Be honest about the hiring stages;
- Share the company’s information ahead of the interviewers;
- Make sure there is no noise in the background;
- Respect candidates’ time during the interview;
- Show the company’s values and benefits package. You can offer a simple self-serve health plan for your team like mosaichealth.io that scales with your team and needs;
- Provide feedback regarding test tasks to all candidates!
Employer Branding
Even though branding has always been related to marketing only, now it is much more than this. Today, both employer and HR branding are essential points to build brand awareness in the recruitment process. Luckily, ways in which companies recruit employees and retain them have changed due to technological advancement, social media popularity, and career review sites.
Not having a strong employee brand puts a company at risk of losing the best talents in the pool. Employer branding is a term used to describe the way your company communicates the entirety of the employment experience, such as an employer’s reputation as a place to work, employee value proposition, as well as additional reasons for their popularity among current staff.
Hybrid Work Model
We all know that remote work was the only choice in days of pandemic and restrictions. Even though most felt sceptical about it, now companies like the idea of remote work and candidates are looking for organisations offering hybrid work as a norm.
Organisations that ignore the popularity and convenience of hybrid work will find themselves struggling not only with hiring the best talents but also with the debate at the workplace about working conditions. Recent reports show that 80% of candidates filter out jobs that require them to be in the office full-time in their job search. So if you don’t offer this opportunity, you have a chance to miss the best specialists.
Hybrid work refers to a flexible work model that involves working at the office and from home a few days a week. The choice of where to work should be up to an employee, but the company can still ask teams to visit the office two-three times a week.
Company Values
Modern candidates like companies that know what they do on the market and how. Having a company’s values and culture leads not only to better candidates but also helps you grow the business. But you don’t need to make values common. For example, you can follow diversity and offer working places for various people as a culture. You can also create a company culture where people won’t be afraid to share their ideas.
Think of company values as the things that differentiate you from the rest on the market and that work as your brand compass. Regardless of the company’s field and direction, the company’s values are always fixed, steady, and true. Those values should also reflect its daily culture, candidates’ experiences, and overall working policies.
DE&I
Diversity, equity, and inclusion (commonly known as DE&I) should be the key to hiring the best talents on the market. The report shows that over 50% of employees feel their company isn’t doing enough to promote and achieve diversity. Diversity means the presence of differences within a setting that includes ethnicity, race, gender identity, nationality, sexual orientation and disability.
Equality is also essential for most employees since men tend to get higher salaries than women for the same jobs. If that is about your company, you may want to reconsider the policy since it won’t attract top talent. The goal of being diverse and inclusive is to develop a workforce that reflects that we are all equal and no one is excluding anyone because of what makes them different.
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- Source: Plato Data Intelligence: Platodata.ai