- Bitshares Labs Inc. (BLINC) and Harper and Hill (HARPER & HILL) have formed a partnership to support the UNESCO Creative Artists Group in Baguio City, utilizing non-fungible tokens (NFTs).
- The collaboration focuses on creating NFTs from artworks by the esteemed UNESCO Creative Artists Group, known for their commitment to preserving cultural heritage and advancing the arts in the region.
- HARPER & HILL will handle pricing, artwork selection, and storytelling for each NFT, while BLINC will leverage blockchain technology to facilitate minting and digital marketing on platforms like Opensea, Objkt.com, and Pentas.io.
To empower the artist group of the United Nations Educational, Scientific and Cultural Organization (UNESCO) in Baguio City, blockchain technology company Bitshares Labs Inc. (BLINC) forged a partnership with the executive search firm specializing in senior management positions Harper and Hill (HARPER & HILL). The two signed a Memorandum of Agreement (MOA) to utilize non-fungible tokens (NFTs) in support of local artists.
In a statement, the firms noted that the partnership will center around the creation of NFTs derived from artworks produced by the UNESCO Creative Artists Group of Baguio City. This group, recognized for their skills and commitment to safeguarding cultural heritage, is composed of a collective of artists who have actively contributed to the advancement of the arts in the region.
As per the agreement, HARPER & HILL will be responsible for pricing, artwork selection, and storytelling associated with each NFT to ensure the authentic capture of the artistic vision and essence. Meanwhile, BLINC will leverage its expertise in blockchain technology to facilitate the minting and digital marketing of the NFTs on renowned platforms like Opensea, Objkt.com, and Pentas.io.
BLINC x HARPER & HILL
On June 24th, the signing of the MOA occurred at the BLINC Headquarters attended by representatives from both organizations including; Mr. Jan Emmet Yngson, CEO of Bitshares Labs Inc., and Mr. Angelo Cenon Valdez, President/CEO of Harper and Hill.
“We are thrilled to partner with Harper and Hill to amplify the voices and talents of the UNESCO Creative Artists Group in the City of Baguio,” said Jan Emmet Yngson, CEO of Bitshares Labs Inc.
Yngson noted that Bitshares is set to leverage the innovative potential of NFTs to offer Baguio artists fresh opportunities for recognition while also generating revenue, and gaining global exposure.
In 2022, BLINC organized “Coffee and Meetup: Tara sa Baguio as a Friend” event to educate its interns and graduates in Baguio on the fundamentals of web3.
“By combining our expertise in executive search with Bitshares Labs’ blockchain capabilities, we are confident in our ability to uplift and empower the UNESCO Creative Artists Group. Together, we will create an ecosystem where their incredible artworks can be appreciated, cherished, and supported by art enthusiasts worldwide,” Angelo Valdez, President/CEO of Harper and Hill, stated.
This article is published on BitPinas: Baguio-Based Bitshares Labs, Harper & Hill to Support UNESCO Creative Artists NFT
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