LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: электрические транспортные средства от General Motors и других автопроизводителей.
The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC зуммер пикап и Cadillac Lyriq in TV series and films “where relevant.”
The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Супер Боул. Netflix and GM called the agreement “part of a commitment to a more sustainable future.”
Финансовые условия сделки не разглашаются.
Netflix said it will help creators “better understand how EVs can complement and enhance their stories.”
Shows that will feature GM’s electric vehicles include “Любовь слепа, ""Queer Eye(Основной ключ) и неустойчивый".
Netflix productions also will include electric vehicles made by other automakers, the company said.
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- Источник: https://www.autoblog.com/2023/02/05/netflix-ev-deal/