Any business, be it a huge enterprise or a small yet enthusiastic start-up, is interested in a steady flow of customers, their loyalty, and positive reviews. In the beginning, it is difficult to find clients because nobody knows about your business. Even when you already have a mature project, it is still challenging, as you need to retain existing clients and attract new ones while trying to stand out from the crowd of similar businesses.
Marketing departments are organized to deal with those challenging tasks. Advertisers design eye-catching ads, and marketers have to monitor their performance, track and understand the reasons for the ads’ productivity, and compile customer profiles to further improve advertising campaigns. Therefore, the range of marketing duties is extensive. The usage of virtual phone numbers can make the procedure easier.
What is a Virtual Phone Number?
If your business implies frequent interactions with clients over the phone, you have to think about connection costs and include them in the monthly marketing budget. However, if you opt for virtual phone numbers, the sum will be considerably less.
Although a virtual phone number resembles a regular one, it does not require any specialized hardware or SIM cards. You may run your business from anywhere as long as you have a reliable Internet connection, which is required to receive calls. Besides, you can easily run advertising campaigns abroad without having to physically relocate your office. If you purchase international phone numbers, your leads will think they are calling a local company, which will add to your business’s credibility.
How to Get a Virtual Phone Number?
Typically, virtual phone numbers are offered by call tracking platforms. All you need to do is register an online account, verify your payment details, and buy virtual numbers of the required types.
Various providers offer different types of virtual phone numbers.
- Toll-free numbers are free for the callers. Using such numbers adds to the image of a reliable company that can cover the costs of phone consultations and provide competent assistance.
- Local numbers pose no risk for the callers. They see a familiar code area and dial a number. Local numbers are for those businesses that wish to be closer to their target market.
- International numbers are the virtual phone numbers that are available in other countries. It provides your business with an opportunity to probe neighboring markets with minimal risks.
- Mobile numbers are those offered by local mobile operators.
Why Does my Business Need a Virtual Phone Number?
Reducing phone bill costs
While providing your leads with competent phone help, you may not bother about the phone bills. Virtual phone calls are organized via an Internet connection, so they are much cheaper than traditional calls. Besides, the information in the call log is updated regularly with every new inbound call, so you will be aware of the balance and cost per lead. Unproductive or costly campaigns can be terminated with a single click.
Convenient call routing
Call routing service enables businesses to conveniently arrange their working hours. This is relevant for both callers and employees. Callers can be transferred to available agents or offered a call back in the case of unavailability or busy lines. Employees’ schedules can be arranged in shifts, which increases job satisfaction and improves productivity of the staff. IVR menus can easily automate part of the routine tasks and implement multilingual assistance.
Transparent analytical data
As mentioned above, virtual phone numbers are offered by call tracking software. It means that users receive a whole bunch of functionality along with phone numbers. Call tracking implies detailed information about each inbound call. Assigning your ad campaigns with virtual phone numbers will allow you to keep track of the most relevant keywords, the geographical location of the callers, the number of generated leads, and much more. All those insights can be used to better the ads and achieve perfect performance in no time.
Follow-Up
The Internet has integrated seamlessly into contemporary life. Online transactions take place between businesses and their target audience. Consequently, it is a practical trend to communicate with your clients online. Businesses reduce their phone costs and gain access to call tracking companies’ extra features. Customers who call in for assistance get knowledgeable assistance, stick with the company, and help the clientele base expand naturally.
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- Source: Plato Data Intelligence: Platodata.ai