LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: les véhicules électriques de General Motors et d'autres constructeurs automobiles.
The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer le ramassage et le Cadillac Lyriq in TV series and films “where relevant.”
The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement “part of a commitment to a more sustainable future.”
Les termes financiers n'ont pas été révélés.
Netflix said it will help creators “better understand how EVs can complement and enhance their stories.”
Shows that will feature GM’s electric vehicles include “L'amour est aveugle», « Queer Eye" et "Instable. »
Netflix productions also will include electric vehicles made by other automakers, the company said.
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- La source: https://www.autoblog.com/2023/02/05/netflix-ev-deal/