Despite having the largest quarterly revenue decline since 2016, Apple still managed to amass more than 935 million paid subscriptions worldwide across its service business including Apple TV+, Apple Music, and more. It was the largest number ever recorded by the iPhone maker.
According to the report, the company set an all-time revenue record of $20.8 billion in its Services business. The announcements came after the iPhone giant missed revenue and profit expectations for several of its lines of business. During the fourth quarter. Apple reported an overall sale of $117.2, a drop of about 5% lower than last year. It was the first year-over-year sales decline since 2019.
In addition, Apple also reached a new milestone, crossing more than 2 billion active devices installed base.
“As we all continue to navigate a challenging environment, we are proud to have our best lineup of products and services ever, and as always, we remain focused on the long term and are leading with our values in everything we do,” said Tim Cook, Apple’s CEO. “During the December quarter, we achieved a major milestone and are excited to report that we now have more than 2 billion active devices as part of our growing installed base,” Cook said during the earnings call.
During its quarterly earnings announcement on Thursday, Apple said that the number of subscriptions across its major platforms increased by about 35 million from 900 million to 935 million just in the fourth quarter of 2022. The figure also includes every subscription made through the App Store and its other services, including Apple TV+, Apple Music, Apple Arcade, Apple News+, AppleCare, iCloud+, and more.
The total number of subscriptions increased by 150 million in 2022. The total number of subscribers is calculated by counting every subscription made on Apple platforms including Apple services, entertainment apps, and app subscriptions originating from the App Store, like Carrot Weather and Ivory. Apple TV+ and Apple Arcade.
During the fourth quarter. Apple reported an overall sale of $117.2, a drop of about 5% lower than last year. It was the first year-over-year sales decline since 2019.
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- Source: https://techstartups.com/2023/02/03/apple-now-has-more-than-935-million-paid-subscriptions-worldwide/