TechCrunch | Lauren Forristal | Sep 8, 2022
Today is Disney+ Day, and, as part of its perks, the company is offering Disney+ subscribers a new AR experience in conjunction with the short film “Remembering,” starring and produced by “Captain Marvel” Brie Larson and directed and written by filmmaker Elijah Allan-Blitz.
- The eight-minute-long movie features a companion augmented reality app that allows users to scan their TV with an iOS device to watch an extension of the movie on the small screen.
- To engage with the AR experience, Disney+ viewers will scan a QR code on their TV screen that allows them to download the “Remembering: The AR Experience” app, designed by technology studio Magnopus and Walt Disney StudioLab, on their iPhones or iPads. Users can also visit disney.com/remembering or search the App Store to find the new app
- Viewers are meant to keep the app open while they watch the film. The AR app listens to audio cues by leveraging Apple’s ShazamKit technology. When it recognizes a key piece of audio around three minutes in, the device will chime, alerting users to hold up their phone and point it at their TV. A 10-second countdown then begins ahead of the AR experience.
- When users point their iPhone or iPad at the TV, they’ll see a waterfall flowing down to the floor as well as dolphins, butterflies, trees, foliage, glowing flowers and other wondrous digital elements. The movie continues to play during the experience.
Filmmaker Elijah Allan-Blitz:
The AR experience moves away from a typical passive experience of streaming and allows viewers to engage with it in a deeper way. That makes it something that you’re going to remember on a deeper level than just something you watch. It’s actually something you did.
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