Early Facebook exec and digital media veteran Carolyn Everson has joined global buyout house Permira as a senior advisor.
Everson joined the social media giant prior to its 2012 IPO, serving as the company’s vice president of global marketing solutions and overseeing a 4,000-strong team across 50 countries and more than $80bn in revenue.
Her career also includes senior roles at Instacart, Microsoft and Viacom’s MTV Networks, and she serves on the boards of the Walt Disney Company and Coca-Cola Company.
Permira said Everson will leverage her company building experience, global network and sector expertise to support its investment activities and portfolio value creation.
The firm’s internet and digital media investments include Ancestry.com, Klarna, McAfee and Zwift.
Everson said, “I have spent my career working with innovative companies at the intersection of the consumer and technology sectors, and therefore joining Permira is a very natural fit.
“Their global outlook, track record in the consumer/technology space and commitment to their core values and ESG really stand out to me, and I believe they are key differentiators as the firm continues to grow.”
A statement from Dipan Patel, partner and head of consumer at Permira, and Brian Ruder, partner and co-head of technology, added, “Carolyn has been at the heart of the internet and digital media economy for more than two decades, building high performance teams and delivering exceptional results across the globe.
“Her experience will be instrumental in both identifying new investment opportunities and helping our management teams realise their growth ambitions.”
Permira was said to have hit €16bn for its new flagship buyout fund last July, beating its target at first close.
The firm picked up €11bn for the final close of its last flasghip fundraise in 2019, one of the biggest euro-denominated buyout funds ever raised at the time.
Recent big deals from Permira include agreed to take customer engagement software company Zendesk private in partnership with Hellman & Friedman at a valuation of $10.2bn.
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