Functioning brands or highly forgettable passwords – what to make of the upsurge in random letter trademarks?

Robert Reading, director of government and content strategy at Clarivate, weighs in on why the recent surge of ‘random letter trademarks’ at the USPTO might be more harmful than it seems.

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• Source: https://www.worldtrademarkreview.com/article/functioning-brands-or-highly-forgettable-passwords-what-make-of-the-upsurge-in-random-letter-trademarks