Samtec Dominates DesignCon (Again)


Samtec Dominates DesignCon Again

Many technical shows have anchor tenants. Those are the companies that can be counted on to have a substantial booth presence, be active in the technical program and just pump life into the event at every turn. Samtec is that company for many shows around the world. And soon it will be time for them to work their magic at DesignCon in Santa Clara. . This show has clearly benefited from Samtec’s presence and energy for quite a while. Read on to see how Samtec dominates DesignCon (again).

Before I get into the details, know that DesignCon will be held at the Santa Clara Convention Center from January 31 – February 2. The show is focused on chip, board, and systems design engineers. This is the intersection where Samtec lives, so you can begin to see why they are prominent at this show. You can head to Samtec’s show page here to receive a free Expo Pass and 20% discount for conference passes. Free stuff is a great way to start any show.

Let’s take a look at where Samtec will be at DesignCon.

Start Things Off at Tuesday’s Welcome Reception, Sponsored by Samtec

Begin at the welcome reception, courtesy of Samtec. The event is Tuesday, January 31 from 6-8 PM in the Hyatt’s Santa Clara Ballroom.  The theme focuses on a tribute to engineers’ contributions to space exploration. Lots of cool gear and stories.

Author Meet & Greet

Istvan Novak, Principal SI-PI Engineer at Samtec, has created a new edition of Power Distribution Network Design Methodologies, which includes selected DesignCon papers from the past. Stop by the Samtec booth (#939) on February 1 from 2:30-3:00 to meet Istvan. He will be joined by several other prominent authors who will talk about their latest books as well.  

Product Showcase

On Wednesday at 3PM Samtec technologists will showcase high-speed interconnects staged for 224 Gbps signaling. You can learn about their power connectors and considerations required for high-speed channels – signal integrity and power integrity.

Booth Demonstrations Wednesday and Thursday

Samtec will be presenting multiple demonstrations featuring products that will help you design systems at 112 Gbps, as well as set you up for 224 Gbps. The details aren’t available yet, but I’m told you can expect production demos at 112G and proof-of-concept demos at 224G. Samtec knows how to create eye-catching, impressive demos. Don’t miss this.

And Everywhere Else 

Samtec products will show up throughout the show floor. Be sure to stop by Rohde & Schwarz (Booth #1049) and Keysight (Booth #1039).

Technical Sessions Tuesday-Thursday

There is also a robust technical program at DesignCon. Samtec is all over that as well. Here is where you can see them:

Panel – PCIe 6.0: Challenges of Achieving 64GT/s with PAM4 in Lossy, HVM Channels

January 31 (Tuesday), 4:45 – 6:00 PM, Ballroom FPanelist: Steve Krooswyk, Senior Signal Integrity Design Engineer at Samtec

Successful PCIe Interconnect Guidelines for 8, 16, and 32 GT/s
February 1 (Wednesday) 9:00 – 9:40 AM, R&S Workshop, Room TBD
Speaker: Steve Krooswyk, Senior Signal Integrity Design Engineer at Samtec

112 Gbps PAM4 Front Panel Connectivity – Real World Implementation and Correlation
February 1 (Wednesday) 11:10 – 11:50 AM, R&S Workshop, Room TBD
Speakers: Greg Vaught, VNA Product Planning Engineer, Rohde & Schwarz & Matthew Burns, Technical Marketing Manager, Samtec

A Novel Approach to 224 Gb/s Reference Receiver Design Using Raised Cosine Response for Noise Mitigation
February 1 (Wednesday) 2:00 – 2:45 PM, Ballroom G
Co-Author: Rich Melitz, Samtec

Panel – What Users Need from Power Integrity Simulators
February 1 (Wednesday) 4:00 PM – 5:15 PM, Ballroom F
Moderator: Istvan Novak, Samtec

3D Connection Artifacts in PDN Measurements
February 2 (Thursday) 9:00 AM – 9:45 AM, Ballroom G
Co-Author: Istvan Novak, Samtec

Cascaded vs End-to-End Multi-Pin Interconnect Simulation Models
February 2 (Thursday) 11:15 AM – 12:00 PM, Ballroom H
Speaker: Robert Branson, Samtec

Envisioning the Future of Power Integrity through the Eyes of Experience
February 2nd (Thursday) 2:00 PM, Cadence Sponsored Session
Speaker: Istvan Novak, Samtec


There you have it. This is most of the places you can see Samtec at DesignCon. It promises to be a great show. You need to be there to see how Samtec dominates DesignCon (again).

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